Some people call SEO and Internet marketing an art, but it is more of a science. As Ian Wilson from Azzurro Blu explains, there’s a precise way to go about building traffic and buzz for a website, and it works. All that needs be done is to understand and find out how it works, and what things to do or not to do.

SEO Basics: SEO is more about a better visitor experience, and figuring out ways to attract new visitors.

From this viewpoint, it needs one to be an expert in a specific sector or field that the site caters to, rather than an SEO expert. All that really needs to be done is to be aware of the Google guidelines outlined in its webmaster section, and use a suitable platform like WordPress for a blog or joomla for a site that needs a robust CMS.

Keyword Tools: SEO begins with keywords, so before doing anything else, compile a list of keywords relevant to the website. All future activities, including those outlined below, depend in one way or other on this list. It is therefore imperative to get hold of a nice bunch of keywords with high query volumes that are actively being sought after by competitors.

An expert in SEO will be able to come up with a nice list of keywords without any help. But it works better, and is more scientific, to use a keyword tool. The most popular one is from Google, which generates keyword suggestions for Adwords users.

There are many more, though, that work just as well, including Wordstream and SpyFu.

Onsite Optimization: This part begins with associating each page with a keyword and doing the necessary bit to improve said association. This means adding the keyword onto page titles and URL’s. Ensure that keywords added into page content do not break the narrative or muddy the message of the page. Best way is to create entirely new landing pages, fully optimized for each keyword.

To make the whole process easy on a long-term basis, use a blog platform or CMS which can automatically generate titles and URLs and create a proper internal linking system, which is a good strategy for all Internet marketing practices. To enhance visitor experience, tweak the design templates, use bigger fonts and improve page loading speed with better back-end scripts and a faster web host.

Link Building: Incoming links have a great deal of relevance, when it comes to the search algorithm. The link building campaign will reach out to established websites in the community and acquire link deals based on the keywords and the site’s content. There are also a few tricks of the trade, and if three way link partnerships or sitewide and blogroll links don’t ring a bell, it would be best to get hold of a professional to take care of it.

Analytics: After a certain level, poring through raw server logs and the web host’s site stats tool is no longer enough. A growing website needs strong analytics scripts that can pinpoint everything from keywords to referrals, landing page information and visitor demographics, not to mention the all important ad clickthru’s and conversion data. All this provides direction by spotlighting areas with potential and others that need improvement.

In summary, SEO and internet marketing is not some secret recipe. But like everything else on the internet, there are ways to make it easier and tools and software that can be used. Other than that, it’s just plain hard work and talent, not to mention a useful product and/or service.

When you have to do your own plumbing jobs, you may not know which tools, equipment, regulations or instructions you may need to get started. This article’s tips will help you turn into a better plumber.

To prevent your frozen pipes from bursting, leave the nearest faucet on to give the water a way to escape. This will relieve pressure and might prevent the pipe from bursting, preventing further damage.

Having your septic tank pumped out on a regular basis will keep it functioning properly. Septic systems can back up when the septic tank builds up sediment. This can even result in the septic system failing altogether. It is a small price to pay now to keep your septic in good working order and prevent having to pay for a major repair caused by a backup.

Knowing which tools to use and how you should use them is an important skill when it comes to plumbing. Make sure you read all the directions and manuals, while also taking advantage of online resources and the library to help you with your projects. Plan properly prior to beginning any type of repair, because fixing a mistake can cost a lot of money.

If something is wrong with the disposal in your sink, avoid the temptation to stick your hand in there to fix it. Even if the disposal is turned off, it can still be hazardous. Hire a commercial plumber, or at least find your owner’s manual to look at a diagram of the disposal. Many owner’s manuals are available online, and may even contain interactive troubleshooters.

In conclusion, plumbing is actually quite straight forward. It’s just that there are quite a few basics to learn. You must simply study, use your head, and try hard to determine exactly what must be done to deal with your plumbing problem.

Everybody has heard that strong leadership is critical in business, but not everyone understands why or how to recognize it. Simply having a leader doesn’t assure that a business has effective leadership, and this can be an important distinction. What follows is an exploration of the characteristics of an effective leader.

Leaders have a profound effect on the work and efforts of other people. Many people are not natural leaders, and in fact are not especially self motivated. In case you’ve worked around other people for any stretch of time, you’re well aware of this. A leader is needed to bring out the best in the majority of people, and a lot of leaders aren’t able to do this successfully. That is why leadership is often the difference between success and disappointment. You could take a specific group of people and give them a task -how they do it will have a great deal to do with the leader who presented it to them. A strong leader will make these folks look brilliant, while a weak one will make them seem unskilled.

One quality which is important in any company is teamwork. If people work together as a team, they perform much more effectively than if everyone is merely looking out for himself. That’s why team players are so appreciated; nonetheless, not that many people will conduct themselves this way unless guided to do so. Leadership is generally at the foundation of good teamwork, since the leader knows how to encourage it. It often takes a concerted effort to create teamwork, and a leader possesses the right intuition to do this. A highly effective leader, then, may have a strong influence on big groups of people and how they interact with each other.

You will see the signs of good leadership everywhere in a business. There aren’t that many “big events” in managing a business, and the results are mostly contingent on people’s daily behavior. Without proper kind of leadership,you will discover that there’s an apparent lack of motivation in how everyone acts. You will find a high rate of absenteeism, people taking long breaks and lunch hours and spending a long time on the phone. A good leader, on the other hand, helps keep men and women focused and makes them feel like their efforts are worthwhile. Leadership is the glue that keeps an organization together and keeps people committed to common targets.

No business or organization can flourish without the right kind of leadership. A highly effective leader is able to keep the people around them focused on the task at hand, and also the larger vision that the company has. Leaders have an effect that trickles down to each and every detail in the business which can influence company culture. While a lot of things are relevant to the success of a business, leadership, and it’s impact to create an inclusive culture in business is one that shouldn’t be downplayed.

How many times has this happened to you: You have a problem with a product/service. It’s giving you a hard time so you call for customer service. You give just a brief description of your problem and the supposed “help” tells you, “Sorry, it isn’t our fault. It’s someone elses and there’s nothing we can do. Go bother them. You do something, not me.”

This is the worst thing someone can do in customer service. I run a successful business as an aircon installer in Aberdeen for many years , and I can tell you that just ignoring the problem and passing the blame is a sure fire way to lose customers and hurt your bottom line. The problem isn’t solved, there was no help, and it leaves the customer with a bitter taste in their mouth. How can this be corrected?

1. Listen! No matter how many times you have heard the same problem before from other customers, let the customer speak. The customer needs to know that you are there to help and that you care. Cutting them off sends a strong message that you don’t care and that they are bothering you. That is the worst thing you can do. Also, keep in mind that these people are frustrated. Let them work off their steam. It is nothing personal, they are just upset about the situation. Once they are done, then speak.
2. Ask questions. Get what you can out of the customer without making it feel like an interrogation. Once again, this shows that you are serious about helping them. Also, it can provide valuable insight for fixing their problem. Just take care not to ask too many questions to the point that the customer is annoyed. Just enough to gather ideas for a solution.
3. Explore options. Telling the customer there is nothing you can do is the very last thing you ever want to say. It makes you look incompetent and uncaring. Try to reason out other solutions first. If for some reason things are out of your scope then ask the customer if they would like to speak to a manager. That should be a last resort, but may be necessary if things are severe. Still, try your best to rectify the situation without having to pass the buck.

If the situation seriously is out of your hands, make every effort to guide the customer through the proper steps to solving the problem with the outside source. For example, if the problem exists with another company, provide them with the phone number and tell them exactly what to say to them. Better yet, try to take it to the next level by calling them yourself. This can lead to great customer loyalty by just this simple effort. Good customer service is a must if you plan on keeping your customers happy. Make sure they are a top priority and not just something shoved to the back.

Nowadays, many companies prefer to hire a freelancer to get their job done. As an entrepreneur, you may have noticed the popularity of the freelancing job websites but have you ever wondered the reason behind this? Well, it turns out that there are several advantages with hiring freelancers. Once you check out the advantages, you might also like to find out more about hiring a  freelancer.

No Work, No Pay: Freelancers are paid only for the work that they have done. If they work more, they will earn more. On the other hand, if you cannot provide them with any work, you will not have to pay them anything. In case of a salaried employee, you will have to pay the salary even if you do not have any work. By appointing freelancers, you can make the best use of your money.

Flexibility: You can hire a freelancer one day and then dismiss his/her services  the very next day if you are not satisfied with their work. You can also terminate the contract easily if you are short of work for them to do. The freelancer will not be able to make any claim on your company if you refuse their services after making up-to-date payment for the services you have been provided with.

Cost Effective: By appointing a freelancer for work from a freelance job search, you will not have to provide them with any of the benefits that are offered to salaried staff. You will not have to pay for their insurances or medical expenses. You will also not have to pay for their holidays. In this way, you will be able to save a lot of money and can use it for the development of your company.

If you have never worked with freelancers, you might not know how to find the freelancers. Hiring a freelancer is not a tough task. Check out the freelance job search to find the best freelancers for your work.

About the Author: Steve Harmision writes about freelance job search and provides fruitful information about best hire freelancer. To know more, visit http://www.onlyfreelancer.com

Everything is everywhere these days. Check out the supermarket — orange juice from China, nuts from India, swordfish from Japan, lagers from Czechoslovakia, scores of European cheeses. And most of it transported around the world in standard 20 foot shipping containers just like the ones used by Shore Porters

You name it, it’s there. But, not when I was growing up. You’d never taste a range of French cheeses or Bohemian lager beer. At least, you couldn’t unless you were very rich and could go anywhere when the fancy took you. But, all that has changed, and it’s not just foods.

Got an iPhone?

Everyone knows it was invented and designed at Cupertino in California, but who knows where the complex bits and pieces of its innards are made or assembled? Apple doesn’t say. The industry credits China, Japan, Germany, South Korea and, of course, the United States itself. Just think for a moment of the trillions of parts and finished goods moving cheaply around the world every second, a small portion by air, but most by sea.

We call it globalization, but the man who basically made globalization a reality in our lives is too little known. This is his story.

The story of the man who makes your day.

In the Great Depression of the ’30s, when millions of Americans were out of work, worse than now, Malcolm McLean was a 24-year-old truck driver. He got a job to take cotton bales from Fayetteville in North Carolina all the way to a pier in Hoboken, New Jersey for shipping overseas. He was glad of the work, but when he arrived he got bored out of his mind, sitting in his truck waiting and waiting and waiting on the docks as the worker ants muscled crates and bundles off other trucks and into slings that lifted the goods into the hold of the ship.

On board the ship itself, with much yelling and arm waving, the stevedores then unloaded each sling and saw its contents placed in a designated position in the hold. Malcolm wasn’t just bored, he was fuming. His income depended on getting back to North Carolina to pick up more loads in his truck. Out of the frustration, inspiration struck. Wouldn’t it be great, he thought, if my trailer could be lifted and placed on the ship without its cotton bales being touched.

Yes, it would be great.

It would be revolutionary.

For centuries, general non-bulk cargo had been shipped in the process he watched. It was called break bulk shipping. Boxes, bales, crates handled piece by piece. What Malcolm envisaged would have saved him only a day, but it would have saved everyone else something like two weeks in loading and unloading the ship. On average, it was eight days to haul and distribute break bulk shipments in the hold, plus another eight days at the other end to retrieve and distribute. All that time would have been saved if Malcolm McLean could have just driven his truck onto the ship and at the other end, driven it off.

Well, today that concept is a reality. The concept that occurred to Malcolm is known as containerization.

It has done more than just save a great deal of time. It’s the reason why we have a thriving global marketplace, offering us that infinite variety of things, and it’s the reason we can move cargo from remote parts of the world at minimal cost. Malcolm had his idea in 1937. The 24-year-old truck driver sitting in his truck in Hoboken was 40 before he did anything about it.

By then, he’d built his one truck into a big trucking company. He borrowed money from an enterprising vice president at Citibank in New York, and set about designing the steel boxes and the decks of the ships to carry them stacked one on top of another.

A lot of people thought he was crazy. Inventors always attract armies of naysayers who can never remember how critical they were. For our part, we should remember Malcolm McLean.

His first container ship, the Ideal X, sailed from Shed 154 at Marsh Street, Port Newark with 58 well-filled boxes.

It was the beginning of the container era, shrinking our world and enlarging human choice.